| Title | EUROLANE BOX - SINGAPORE/FRANKFURT |
| Brand | FEDEX |
| Product / Service | FEDEX |
| Category | B03. Non-Food |
| Entrant | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Entrant Company: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Design/Advertising Agency: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| David Guerrero | BBDO Guerrero, Inc. | Chairman / CCO |
| Brandie Tan | BBDO Guerrero, Inc. | ECD/Art Director |
| Rey Tiempo | BBDO Guerrero, Inc. | Creative Director |
| Gary Amante | BBDO Guerrero, Inc. | Creative Director |
| Rey Tiempo | BBDO Guerrero, Inc. | Copywriter |
| Gary Amante | BBDO Guerrero, Inc. | Art Director |
| David Guerrero | BBDO Guerrero, Inc. | Copywriter |
| Fran Palines | BBDO Guerrero, Inc. | Copywriter |
| Al Salvador | BBDO Guerrero, Inc. | Print Producer |
| Iking Uy | BBDO Guerrero, Inc. | Account Manager |
| Ombet Traspe | BBDO Guerrero, Inc. | Group Account Director |
| Joy Panaguiton | BBDO Guerrero, Inc. | Graphic Artist |
| Peepo David | BBDO Guerrero, Inc. | Art Director |
To promote FedEx's express delivery expertise between Asia and Europe to local businesses.
To better demonstrate FedEx’s express delivery expertise to Europe, we designed these special edition boxes. When the flaps are closed, the maps of an Asian and a European city are instantly brought together and joined.
We designed a special FedEx box, with map images of an Asian city and a European city printed on opposite sides of the outer flaps. When the box is closed, the flaps meet and the maps join, instantly bringing together the two distant cities - demonstrating faster shipments than ever before.
The results of the FedEx Eurolane campaign: Taiwan - 76% over and above, targeted new accounts opened. Korea - 16% more than the projected new acquisitions. More than 180 new subscribers across 9 markets in Asia.