Brief Explanation

We positioned Grab N Go as a line of convenient treats for the extra-busy (hence extra-guilty) parent. With a limited budget, the challenge was to call attention to the new treats at point-of-sale.

The Brief

Gonuts Donuts, a local doughnut chain, asked us to help promote their new line of individually packaged baked goods called Gonuts Donuts Grab N Go. Designed for the busy parent, these snacks are easy to purchase and give as treats to their kids.

How the final design was conceived

Extra-busy parents run late, miss their kids' activities, and more. This can lead to extra guilt, which can lead to them buying extra-special treats for their kids to make up for it. Because parents usually attach notes to the treats they tuck into their kids' snack bags, we decided to spoof these notes. We created the ultimate "excuse slips for extra-busy parents." These are pre-filled forms they can just tick off and attach to the snacks.

Indication of how successful the outcome was in the market

Since the Grab N Go snacks were only recently launched in August, results are currently unavailable.