Brief Explanation

As a design agency, the client wanted to demonstrated creative thinking and innovative design solutions to target audience. It also became a memorable calling card for the design agency.

The Brief

To design giveaways for existing and potential clients of design agency Water.

How the final design was conceived

An idea called 'Living Typography' was developed. Hollow 3D alphabets that could also act as a bird's nest were created. Appropriate alphabets were send to target audience. They could keep it outside their house as their nameplate or house number. This nameplate/House number also acted as nests for birds amidst concrete jungle of the city.

Indication of how successful the outcome was in the market

1. 20 existing customers and 100 potential customers were reached. 2. We received warm notes of appreciation from almost all recipients. 3. Our design became part of the living space of half of the recipients and we provided home for hundreds of sparrows. 4. 11 potential customers inquired about our services. 5. We signed on 3 of them so far - and in conversation with many more.