| Title | ROBOTS |
| Brand | MINT MUSEUM OF TOYS |
| Product / Service | ADMISSION |
| Category | A10. Typography |
| Entrant | Y&R Singapore, SINGAPORE |
| Entrant Company: | Y&R Singapore, SINGAPORE |
| Design/Advertising Agency: | Y&R Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Marcus Rebeschini | Y&R Singapore | Executive Creative Officer |
| Mark Fong | Y&R Singapore | Creative Director /Copywriter |
| Somjai Satjatham | Y&R Singapore | Art Director / Typographer |
| Lo Weng Heng | Y&R Singapore | Art Director / Typographer |
| Teo Chai Guan | Teo Studio | Photographer |
| Evan Lim | Magic Cube | Illustrator |
| Kirby Ho | Y&R Singapore | Art Buyer |
| Chanderni Devi | Y&R Singapore | Account Supervisor |
| Anthony Khoo | Y&R Singapore | Account Manager |
To present the ‘real toy stories’ behind the permanent collect in the best way possible.
To increase visitors to Singapore’s only Toy Museum by appealing to toy collectors and tourist.
Written in the format of long copy, the story was then made part of the visual for dramatic storytelling.
Group bookings and admission at the door increased throughout the duration of the campaign making the Mint Museum of Toys a key tourist attraction.