| Title | TABIO SLIDE SHOW |
| Brand | TABIO |
| Product / Service | LEGWEAR |
| Category | A08. Broadcast Design and Graphics & Digital Design |
| Entrant | TAIYO KIKAKU Tokyo, JAPAN |
| Entrant Company: | TAIYO KIKAKU Tokyo, JAPAN |
| Design/Advertising Agency: | TAIYO KIKAKU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Koichiro Tanaka | Projector | Creative Director |
| Yuichi Kodama | CAVIAR | Director |
| Ryuta Modeki | TWOTONE INC. | Art Director |
| Satoshi Takahashi | Taiyo Kikaku | Producer |
| Shinichi Saeki | Projector | Producer |
| Ryota Izumiya | Taiyo Kikaku | Assistant Producer |
| Minoru Sako | minsak | Technical Director |
| Hiroshi Okamura | Ages5&up | iPad Developer |
| Shimpei Oshima | Projector | Planner |
| Seruzio Nishida,Yui Watanabe | TWOTONE INC. | Designer |
| Gutevolk | Composer | |
| Keisuke Tominaga | GRANDFUNK INC. | Music Producer |
| Masaya Nakahara | Cinematographer | |
| Tetsu Moritera | Lighting Director | |
| Daisuke Iga | KiKi | Stylist |
| Ayano Higashi | Makeup Artist | |
| Kenji Kawaguchi | Grip | |
| Naomi Yamaguchi,Chealsea Maika | Cast | |
| Maiko Shimada,Tae Kuragasaki | Taiyo Kikaku | Production Manager |
| Yuichi Kodama / Akio Sakamaki | Editor |
Tabio Slide Show is a e-commerce website that distributes branding contents but also, a catalog built in the website where you can buy socks with just one click.
'Tabio Slide Show' is an interactive film content aimed for the full renewal of EC website and new branding integration for the Japanese legwear brand, Tabio.
The story goes on by sliding (dragging) the movie which is synchronized with the actual sock sliding move, bringing a new experience & childhood memories of sliding with socks. Part of this 'sock sliding' movie was also used on EC site, which made this action a symbolic expression for Tabio's web experience.
As a result, the EC site which integrated branding and commerce, doubled the increase in sales.