| Title | DON'T DRIVE...RUN |
| Brand | LI NING COMPANY LIMITED |
| Product / Service | SHOES |
| Category | A09. Environmental Design |
| Entrant | LEO BURNETT SHANGHAI, CHINA |
| Entrant Company: | LEO BURNETT SHANGHAI, CHINA |
| Design/Advertising Agency: | LEO BURNETT SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Amanda Yang | Leo Burnett | Executive Creative Director/ Copywriter |
| Gordon Hughes | Leo Burnett | Executive Creative Director/ Copywriter |
| Fish Feng | Leo Burnett | Creative Director/ Art Director |
| Joy Zou | Leo Burnett | Copywriter |
| Ian Cai | Leo Burnett | Art Director |
| Wenchao Song | Leo Burnett | Art Director |
| Colin Lu | Leo Burnett | Print Production |
| Angie Wong | Leo Burnett | Client Service |
| Alan Chow | Photographer | |
| Andy Wee | Photographer | |
| William Huen | Leo Burnett | TV Producer |
| 24H | Production House / Editing Company | |
| Stone Shek | Director | |
| Moto | Cameraman | |
| Ling Tong | Editor |
As China gets more affluent, more and more people are driving, and less and less are exercising. Chinese sports company, Li-Ning, decided to draw attention to this problem by creating a car cover that transforms your car into one of their running shoes, emblazoned with the message, “Today, I run”.
As China gets more affluent, more and more people are driving, and less and less are exercising. Li-Ning company decided to draw attention to this problem by creating a car cover that transforms your car into one of their running shoes, emblazoned with the message, “Today, I run”.
As China gets more affluent, more and more people are driving, and less and less are exercising. Chinese sports company, Li-Ning, decided to draw attention to this problem by creating a car cover that transforms your car into one of their running shoes, emblazoned with the message, “Today, I run”.
Since the campaign are just run this month, so have no successful indication so far.