| Title | BIG EYE ROLLER |
| Brand | OLAN-KEMED |
| Product / Service | OPTAL EYE LOTION |
| Category | A07. Point of Sale |
| Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Entrant Company: | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Design/Advertising Agency: | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Keeratie Chaimoungkalo | The Leo Burnett Group Thailand | Executive Creative Director |
| Sompat Trisadikun | The Leo Burnett Group Thailand | Executive Creative Director |
| Sirin Wannavalee | The Leo Burnett Group Thailand | Creative Director |
| Noppawan Ngernphum | The Leo Burnett Group Thailand | Copywriter |
| Sirin Wannavalee | The Leo Burnett Group Thailand | Copywriter |
| Puripong Limwanatipong | The Leo Burnett Group Thailand | Art Director |
| Sompat Trisadikun | The Leo Burnett Group Thailand | Art Director |
| Chutimon Chanmuan | The Leo Burnett Group Thailand | Account Executive |
| Kanokwan Chanatipkul | The Leo Burnett Group Thailand | Computer Artist |
| Sarawut Ongchai | The Leo Burnett Group Thailand | Retoucher |
| Sompat Trisadikun | The Leo Burnett Group Thailand | Art Director |
Consumers go to optical stores to buy contact lens and they use eye logion regularly. But they are not aware that they can buy eye lotion right at their optical stores. So if we promote our brand there, our sale will go up considerably.
To create brand awareness for Optal Eye Lotion.
We created a 3 dimensional point of sale that looks like a rolling eye ball lubricated with water to communicate out product selling point. Its design caught everyone's eyes and the optal brand was increasingly known.
Our brand awareness increase by 100% and our sale went up 42%