Brief Explanation

To address the disjoint between “creativity” and “effectiveness” – and highlight how BBDO is the agency that clearly knows how to leverage creativity to make a big splash in effectiveness among marketers and advertisers with an eye on awards.

The Brief

This is a house ad for BBDO Singapore/Asia Pacific to be run in publications related to effectiveness awards. While BBDO has been Creative Agency of the Year 6 years running, has one clear goal: the creativity serves only to heighten effectiveness of the work. This is the message we have to carry across.

How the final design was conceived

The final design uses simple typography to represent the big splash (effectiveness) a little creativity (drop) can make. We utilised a clean, flat look to get straight to the point – in keeping with the spirit of effectiveness awards.

Indication of how successful the outcome was in the market

BBDO Singapore/Asia Pacific cemented its place as an agency that knows how to fully leverage creativity for results. Our performances in effectiveness award shows mirror our success in creative award shows, being proof to the ad we ran. The ad became an effective in-point for conversations between BBDO and potential clients attending award functions who are looking for the marriage of the two.