Title | PLANET OF WORDS |
Brand | MITSUBISHI ESTATE & IDEE |
Product / Service | RECITATION EVENT |
Category | A01. Corporate Identity Schemes |
Entrant | DENTSU INC KANSAI Osaka, JAPAN |
Entrant Company: | DENTSU INC KANSAI Osaka, JAPAN |
Design/Advertising Agency: | DENTSU INC KANSAI Osaka, JAPAN |
Name | Company | Position |
---|---|---|
Yoshihiro Yagi | DENTSU INC. KANSAI | Art Director |
Yoshihiro Yagi | DENTSU INC. KANSAI | Designer |
Haruko Tsutsui | DENTSU INC. | Copywriter |
Yo Kimura | Katachi Co.,Ltd. | Designer |
Chiyoe Sugita | Photographer | |
Takeshi Arimoto | Style Printing co.,ltd | Printing Producer |
Total design of the event, in which writers and poets recite their own words. Should express that busy working women in Tokyo can enjoy a relaxed, enriching time there.
Total design of the event, in which writers and poets recite their own words. Should express that busy working women in Tokyo can enjoy a relaxed, enriching time there.
To create a sense of tranquility with the image of planets, and the light and shadows of candles. The design captures the analogue goodness and warmth of gathering in the small town of Marunouchi, Tokyo for an event where - in this age where you can “tweet” to thousands at the touch of a button - words are spoken by real, live voices. We conveyed the importance of actual sensation by printing on textured paper that people can’t help but touch.
After displaying the poster, the event was fully subscribed within a matter of days. Due to popular demand, the client is currently planning a sequel event.