| Title | HEAVEN AND HELL |
| Brand | SAMSONITE |
| Product / Service | SUITCASE |
| Category | A02. Posters |
| Entrant | JWT SHANGHAI, CHINA |
| Entrant Company: | JWT SHANGHAI, CHINA |
| Design/Advertising Agency: | JWT SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| SheungYan Lo/Yang Yeo/Elvis Chau | JWT Shanghai | Executive Creative Director |
| Hattie Cheng/Rojana Chuasakul | JWT Shanghai | Creative Director |
| Rojana Chuasakul/Haoxi Lv/Danny Li/Surachai Puthikulangkura | JWT Shanghai | Art Director |
| Marc Wang | JWT Shanghai | Copywriter |
| Tom Doctoroff/Sophia Ng/Lily Zheng/Michelle Xiao/Maggie Zhou | JWT Shanghai | Client Service |
| Joseph Yu/Lulu Zhang/Isaac Xu | JWT Shanghai | Print Production |
| Illusion | - | Production House |
| Surachai Puthikulangkura / Supachai U-Rairat | Illusion | Illustrator |
| Anotai Panmongkol / Somsak Pairew | - | Producer |
The challenge of the design is to find fresh and impactful image in illustrating the full power of this idea.
To produce visual communication for The Samsonite Cosmolite suitcase. The selling point is it's ultra-durability.
Much illustration style has been tried out in full scale in search of the right expression. Oil painting, stained- glass painting and eventually we settled this 3D rendered sculpture style. Every detail of angel, every expression of devil are being drawn and crafted in full detail.