Title | LOVE BLOSSOMS HERE |
Brand | MARVEL GROUP OF COMPANIES / MOTHER'S PRIDE |
Product / Service | EDUCATION |
Category | A06. Self Promotion |
Entrant | OUT OF THE BOX New Delhi, INDIA |
Entrant Company: | OUT OF THE BOX New Delhi, INDIA |
Design/Advertising Agency: | OUT OF THE BOX New Delhi, INDIA |
Name | Company | Position |
---|---|---|
Viral Pandya | Out of the Box | Chief Creative Officer |
Sabu Paul | Out of the Box | Creative Director |
Guneet Pandya | Out of the Box | Creative Director |
Sabu Paul | Out of the Box | Writer |
Viral Pandya | Out of the Box | Writer |
Guneet Pandya | Out of the Box | Writer |
Viral Pandya | Out of the Box | Art Director |
Ajay yadav | Out of the Box | Typographer |
Guneet Pandya | Out of the Box | Art Director |
Bombay Duck Designs | Illustrator |
The communication had to be endearing, and appeal to young parents while also highlighting the many activities children take part in.
Mother’s Pride, the most loved preschool in India, has love as its core value. In end 2010, the brand launched the tagline ‘Love Blossoms Here’. The client wanted a poster campaign that highlights the many activities children take part in at Mother’s Pride, which no other preschool has.
For the posters, we created illustrations of flowers in bloom, which on closer inspection turn out to be children dancing, playing, taking part in festivals, etc. The idea fitted beautifully with the tagline ‘Love Blossoms Here’.
The poster campaign helped the brand immensely in establishing its exclusivity among pre-schools. It also became a memorable ideal visual identity for the brand. The campaign also got into One Show Design, 2011.