| Title | NANDEMO-ARI |
| Brand | DENTSU INC. |
| Product / Service | DENTSU 2012 RECRUIT BOOK |
| Category | A05. Publications |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Design/Advertising Agency: | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Akihisa Goto | DENTSU INC. Tokyo | Creative Director |
| Tomoya Shingae | DENTSU INC. Tokyo | Creative Director |
| Yusuke Ozawa | DENTSU INC. Tokyo | Creative Director |
| Yasuhisa Nito | DENTSU INC. Tokyo | Creative Director |
| Tomoya Shingae,Shintaro Tagashira, Taichi Tamaki, Moe Furuya | DENTSU INC. Tokyo | Art Director |
| Urara Mano, Kenta Orisaka, Masaru Seo, Yoshiyuki Imoto | DENTSU INC. Tokyo | Art Director |
| Osamu Takahashi, Maho Kudo, Yu Orai, Yohei Saito, Yasunari Abe, Hikaru Nishida | DENTSU INC. Tokyo | Art Director |
| Yusuke Ozawa, Yasuhisa Nito, Masashi Shitaohbora, Akiko Hanadam | DENTSU INC. Tokyo | Copywriter |
| Naoto Tamura, Akiyo Ogawa, Koji Kanzaki, Masatoshi Kurita, Ikumi Tonosaki | DENTSU INC. Tokyo | Copywriter |
| Kohei Yoshino, Takashi Koyama, Makoto Nagahisa, Reiko Mitsui, Maiha Sato | DENTSU INC. Tokyo | Copywriter |
| Naomichi Kanazawa | DENTSU INC. Tokyo | Agency Producer |
| Ryosuke Ezoe, Shinji Minami, Makoto Okamoto, Akira Okawa | Photographer | |
| Tomohide Ikeya, Taku Kasuya, Kohei Matsuki | Photographer | |
| Osamu Koiso, Naoko Fujikawa | Photo Coordinator | |
| Kazuhisa Orui, Tetsuya Hayashida, Masayoshi Kamata, Mitsuharu Orita | Designer | |
| Minako Maruyama, Satoru Sueda, Koji Fukunaga, Naoyuki Matagawa | Designer | |
| Yuji Tateishi, Hideaki Kobayashi,,Rikako Yamaoka, Mamoru Nomura | Designer | |
| Yusuke Nonaka, Minami Otsuka, Satohi Noguchi, Masakatsu Amemiya | Designer | |
| Mondo Ishii, Hikaru Hashida, Michiru Hikosaka | Designer |
Nandemo-ari is a popular phrase used by young people and means 'where anything and everything is at your disposal,' or 'anything goes.' Dentsu's business far exceeds the conventional framework of advertising. The brochure title?Hitono kokorowo ugokasu shigoto nandemo ari) literally means that at Dentsu there are all kinds of jobs in which you can move people emotionally.
This is a Dentsu corporate brochure distributed to graduating college students applying for jobs with the company. Our task was to communicate effectively to them that Dentsu offers a great variety of jobs in which a wide range of personal qualities can be put to good use.
Various actual case studies were compiled not in a single volume but in twenty different colorful booklets to give a great sense of expectation like the one a child experiences when opening up a box of toys. Thus, we could to communicate to job-seeking students the multi-faceted nature of Dentsu's business and the excitement that can be experienced working at Dentsu.
- Number of student applicants rose by 13% from the previous year. - Ranked among the top ten companies among graduating college students in popularity polls run by various media. - Created a big buzz among the students who use Twitter.