Brief Explanation

Through advertising, convey the reality of child prostitution in Cambodia to Japan, where the facts aren’t known

The Brief

Abolition of the child prostitution industry in Cambodia

How the final design was conceived

Through copy and illustrations, dramatically expressed the awful reality of what is happening in Cambodia with child prostitution. Through the advertisements frankly expressing facts that usually aren’t reported, called widely for support for abolition from Japanese who had no interest in this issue until now.

Indication of how successful the outcome was in the market

The expression became topical on the internet and elsewhere, and there was success in terms of obtaining more donations than the previous year. Contributed to abolishing the child prostitution industry in Cambodia.