| Title | MINKE |
| Brand | INTERNATIONAL FUND FOR ANIMAL WELFARE |
| Product / Service | ANTI-WHALING |
| Category | B03. Illustration |
| Entrant | JWT Melbourne , AUSTRALIA |
| Entrant Company: | JWT Melbourne, AUSTRALIA |
| Advertising Agency: | JWT Melbourne, AUSTRALIA |
| Name | Position |
|---|---|
| Richard Muntz | Executive Creative Director |
| Chris Andrews And Josh Armstrong | Copywriter |
| Harsh Kapadia | Art Director |
| Tom Bagshaw | Illustrator |
| Darren Evans | Typographer |
| Daniel King | Account Supervisor |
| Erica Martin And Patrick Ramage | Advertiser's Supervisor |
| Anuj Mehra | Planner |
| Agency Producer: Michael Travers/Illustration Company: Central Illustration Agency | Other Credits |
Commercial whaling was banned in 1986. Today, whaling nations use a legal loophole of scientific research to kill endangered whales for commercial use every year. IFAW tasked us to spread awareness of this slaughter through a print campaign. The strategy was simple. We used the research of the whaling companies against them. Showing the futility of killing whales, as the same research can be done without causing any harm. The strong point of the campaign is the illustration, subtly showing the harsh reality of whaling, but also showing the whales in their most beautiful form, rather than using brutal imagery.