| Title | MAKE YOUR OWN COLORS |
| Brand | HOYA CORPORATION |
| Product / Service | PENTAX K-R CAMERA |
| Category | B01. Art Direction |
| Entrant | ADK JAPAN Tokyo, JAPAN |
| Entrant Company: | ADK JAPAN Tokyo, JAPAN |
| Advertising Agency: | ADK JAPAN Tokyo, JAPAN |
| Name | Position |
|---|---|
| Tomotake Kawagoe | Creative Director |
| Atsushi Matsumoto | Copywriter |
| Tetsufumi Takei | Art Director |
| Hiroki Ishiyama | Planner |
All the visuals were prepared using photographs of actual product. Photographs were taken of each color combination to use as pieces to create 10 brilliantly patterned mosaics, each mosaic made into a poster consisting of 12 color combinations. Through advertising all 120 possible color combinations in such manner, we appealed to the market that a customer can choose any color combination from the 120 available.