Title | LION |
Brand | MULTIPLE SCLEROSIS SOCIETY AUCKLAND |
Product / Service | MS SOCIETY AWARENESS WEEK |
Category | B03. Illustration |
Entrant | WHYBIN\TBWA Auckland, NEW ZEALAND |
Entrant Company: | WHYBIN\TBWA Auckland, NEW ZEALAND |
Advertising Agency: | WHYBIN\TBWA Auckland, NEW ZEALAND |
2nd Advertising Agency: | TBWA\TEQUILA Auckland, NEW ZEALAND |
Name | Position |
---|---|
Andy Blood | Executive Creative Director |
Jessica Neale/Amy Thexton | Creative Director |
Lauren Marriott | Illustrator |
Jenny Mcmillan | Account Manager |
MS is a widely misunderstood neurological disorder that causes scars to form on the brain, blocking the messages to and from the rest of the body. Because anyone can have MS, and it’s often diagnosed in young women, we had a younger target age than the MS society usually approaches;18 - 65+. When your body and brain can’t communicate, it may seem like they’re working against each other. The campaign represents this inner battle – cat vs dog, hunter vs game; and uses detailed hand-drawn sketches of contrasting elements in one human body to highlight this inner struggle.