Title | NIKE YARDS |
Brand | NIKE INDIA |
Product / Service | NIKE CRICKET |
Category | A06. Best Use of Music |
Entrant | JWT Mumbai, INDIA |
Entrant Company: | JWT Mumbai, INDIA |
Advertising Agency: | JWT Mumbai, INDIA |
Production Company: | HELLO ROBOT Mumbai, INDIA |
Name | Position |
---|---|
Senthil Kumar | Executive Creative Director |
Senthil Kumar | Creative Director |
Senthil Kumar | Copywriter |
Senthil Kumar | Art Director |
Meeta Bharvani/Shri Pendakur | Account Supervisor |
Sanjay Gangopadhyay/Bulbul Khera/ | Advertiser's Supervisor |
Kitisha Gaglani | Producer |
Omri Cohen | Director |
Rachit Mehta/Amar | Editor |
Dhruv Ganekar | Sound Design/Arrangement |
Dhruv Ganekar | Music |
John Jacob | Cinematographer |
John Jacob | Director Of Photography |
Nike Yards : Where the street is your stadium and vice versa. THE USE OF RAW STREET MUSIC, LOCAL VOCALS & METAPHORIC SOUND DESIGN amplifies the audio visual whirlpool between the street and the stadium. The build up to every delivery is the bowlers run up and is often compared to express trains. A euphoric build up of a train picking up speed before launching itself into top speed is created using various street percussion instruments and blended seamlessly into the sound of the typical street beats that pump the game up to the next level. The Voice of an Authentic Street Singer kicks in, celebrating the raw street style of the game and the endless battle between the bat and the ball as street sounds and big match sounds break boundaries and blend seamlessly from the street to the stadium and vice versa. -------------------------------------------------------------------------- NOTE : Transcript of the street singers vocals - Jumro, Munna, the new kids on the Yards are not ordinary Big Player, Racy Player Gully Player, Big Game Changer Step out and score somehow or anyhow The street is your stadium and vice versa... JUST DO IT.