NIKE YARDS

TitleNIKE YARDS
BrandNIKE INDIA
Product / ServiceNIKE CRICKET
CategoryA06. Best Use of Music
EntrantJWT Mumbai, INDIA
Entrant Company:JWT Mumbai, INDIA
Advertising Agency:JWT Mumbai, INDIA
Production Company:HELLO ROBOT Mumbai, INDIA

Credits

Name Position
Senthil Kumar Executive Creative Director
Senthil Kumar Creative Director
Senthil Kumar Copywriter
Senthil Kumar Art Director
Meeta Bharvani/Shri Pendakur Account Supervisor
Sanjay Gangopadhyay/Bulbul Khera/ Advertiser's Supervisor
Kitisha Gaglani Producer
Omri Cohen Director
Rachit Mehta/Amar Editor
Dhruv Ganekar Sound Design/Arrangement
Dhruv Ganekar Music
John Jacob Cinematographer
John Jacob Director Of Photography

Brief Explanation

Nike Yards : Where the street is your stadium and vice versa. THE USE OF RAW STREET MUSIC, LOCAL VOCALS & METAPHORIC SOUND DESIGN amplifies the audio visual whirlpool between the street and the stadium. The build up to every delivery is the bowlers run up and is often compared to express trains. A euphoric build up of a train picking up speed before launching itself into top speed is created using various street percussion instruments and blended seamlessly into the sound of the typical street beats that pump the game up to the next level. The Voice of an Authentic Street Singer kicks in, celebrating the raw street style of the game and the endless battle between the bat and the ball as street sounds and big match sounds break boundaries and blend seamlessly from the street to the stadium and vice versa. -------------------------------------------------------------------------- NOTE : Transcript of the street singers vocals - Jumro, Munna, the new kids on the Yards are not ordinary Big Player, Racy Player Gully Player, Big Game Changer Step out and score somehow or anyhow The street is your stadium and vice versa... JUST DO IT.