| Title | PLAY MELBOURNE |
| Brand | TOURISM VICTORIA |
| Product / Service | TOURISM |
| Category | A04. Cinematography |
| Entrant | THE SWEET SHOP Auckland, NEW ZEALAND |
| Entrant Company: | THE SWEET SHOP Auckland, NEW ZEALAND |
| Advertising Agency: | PUBLICIS MOJO Melbourne, AUSTRALIA |
| Production Company: | THE SWEET SHOP Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Craig Davis | Chief Creative Officer |
| Michelle Walsh | Creative Director |
| Barbara Humphries/Lea Egan/Dave Varney (Creatives) | Copywriter |
| Rob Beamish (Head Of Art) | Art Director |
| Sally Mclennan/Tuesday Picken | Agency Producer |
| Sharlene George (Global Executive Producer)/Tony Tvrdeich | Producer |
| Ben Quinn | Director |
| Stewart Reeves | Editor |
| Gusto Music/Melbourne | Sound Studio |
| Colin Simkins | Sound Design/Arrangement |
| Digital Pictures/Melbourne | Post Production |
| Level 2 Music (Artist: Sarah Jaffe) | Music |
| Jo Ford | Production Designer |
| Adam Arkapaw | Cinematographer |
| Adam Arkapaw | Director Of Photography |
| The Editors/Sydney | EditingCompany |
| Paul Prince (Chief Executive Officer) | Other Credits |
Roll the dice, look for a clue, pick one - any one and…go! What if we were to chuck out the map and let the magical side of Melbourne guide us through its exciting streets and treats? Nothing ventured, nothing gained. A playful trio throw caution to the wind letting chance play its hand in their journey and embark on a mad, fantastical exploration of the city’s enchanting underbelly. The Director reveals the remarkable “secrets” of Melbourne that can be found if one dares to play.