| Title | LOVE |
| Brand | 361 |
| Product / Service | GUANG ZHOU 2010 ASIAN GAMES |
| Category | A04. Cinematography |
| Entrant | THE SWEET SHOP Auckland, NEW ZEALAND |
| Entrant Company: | THE SWEET SHOP Auckland, NEW ZEALAND |
| Advertising Agency: | OGILVY & MATHER GROUP SHANGHAI Shanghai, CHINA |
| Production Company: | THE SWEET SHOP Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Kevin Lee | Executive Creative Director |
| Kelvin Leong | Creative Director |
| Ay Wei Wong | Agency Producer |
| Sharlene George (Global Executive Producer)/Alan Traquair | Producer |
| Ben Quinn | Director |
| Terence Leonard Manuel | Editor |
| Smoke/Mirrors/London | Post Production |
| Black Milk | Music |
| Julius Mak | Production Designer |
| Rain Li | Cinematographer |
| Rain Li | Director Of Photography |
| Attic Post/Shanghai | EditingCompany |
| Paul Prince (Chief Executive Officer) | Other Credits |
The courageous “Love” campaign promotes 361sportswear in conjunction with the Asian Games in Guangzhou, China. the Director it was love at first sight of these scripts, “The idea of equating feelings associated with sport with those of love is really different and exciting… but it did strike me that whilst love is beautiful, it also hurts like hell. So to viscerally connect with the audience, we’d have to explore the full gamut of feelings.” His vision to push their ideas further was brave but even early on, it was clear to us that the payoff would be totally arresting.