Title | SLEEP |
Brand | LG |
Product / Service | LG WINK |
Category | A05. Direction |
Entrant | PRODIGY Sydney, AUSTRALIA |
Entrant Company: | PRODIGY Sydney, AUSTRALIA |
Advertising Agency: | Y&R SINGAPORE, SINGAPORE |
Production Company: | PRODIGY Sydney, AUSTRALIA |
Name | Position |
---|---|
Senior Copywriter - Adam Miranda | Copywriter |
Senior Art Director - Chiew Chiew Neo | Art Director |
Michael Kan | Agency Producer |
Kate Sawyer | Producer |
Tim Bullock | Director |
Adam Wills | Editor |
Song Zu | Sound Studio |
Fin | Post Production |
Geoff Hall | Director Of Photography |
LG Wink is a range of touch phones targeted to teens. The concept was based on the insight that teens use their touch phones mostly for social networking - where they share anything and everything.