| Title | END OF THE WORLD |
| Brand | LG |
| Product / Service | LG WINK |
| Category | A05. Direction |
| Entrant | PRODIGY Sydney, AUSTRALIA |
| Entrant Company: | PRODIGY Sydney, AUSTRALIA |
| Advertising Agency: | Y&R SINGAPORE, SINGAPORE |
| Production Company: | PRODIGY Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Senior Copywriter - Adam Miranda | Copywriter |
| Senior Art Director - Chiew Chiew Neo | Art Director |
| Michael Kan | Agency Producer |
| Kate Sawyer | Producer |
| Tim Bullock | Director |
| Adam Wills | Editor |
| Song Zu | Sound Studio |
| Fin | Post Production |
| Geoff Hall | Director Of Photography |
LG Wink is a range of touch phones targeted to teens. The concept was based on the insight that teens use their touch phones mostly for social networking - where they share anything and everything.