DARK SIDE OF MASERATI

TitleDARK SIDE OF MASERATI
BrandMASERATI JAPAN
Product / ServiceMASERATI CARS
CategoryA06. Best Use of Music
EntrantI&S BBDO Tokyo, JAPAN
Entrant Company:I&S BBDO Tokyo, JAPAN
Advertising Agency:I&S BBDO Tokyo, JAPAN
Production Company:MCRAY CORPORATION Tokyo, JAPAN

Credits

Name Position
Glenn Bartlett/Steve Nakamura Creative Director
Kazutomo Tanjo Producer
Steve Nakamura Director
Hiroshi Yokoyama/Steve Nakamura Editor
Shoji Uchida Cameraman
Akifumi Yonei Lighting
Dextro Special Effects/Computer Graphics
Mcray EditingCompany

Brief Explanation

Maserati is a luxury sports car with a long Italian heritage but it also has a dark soul. The Maserati GranTurismo S is a sexy creature with the heart of a monster. Our black GranTurismo S can inspire just by looking at it, but start it and you will hear the beast inside. Every sound is originated from or by the car itself. From the exhaust to the navigation to the door shutting, all creating music for the Maserati fan. The canvas is of course one of the most beautifully crafted automotive bodies in the world. This film is just a little taste of the dark side of Maserati.