| Title | SKYBAGS BEAR |
| Brand | VIP INDUSTRIES |
| Product / Service | SKYBAGS |
| Category | A05. Direction |
| Entrant | FOOTCANDLES Mumbai, INDIA |
| Entrant Company: | FOOTCANDLES Mumbai, INDIA |
| Advertising Agency: | OGILVY & MATHER Mumbai, INDIA |
| Production Company: | FOOTCANDLES Mumbai, INDIA |
| Name | Position |
|---|---|
| Abhijit Avasthi | Executive Creative Director |
| Kainaz Karmakar/Harshad Rajadhyaksha | Creative Director |
| Amarjeet Phukan/Anand Menon | Producer |
| Ayappa | Director |
| Shyam Salgaonkar | Editor |
| Riversound | Sound Studio |
| Kenneth Basumatari | Sound Design/Arrangement |
| Sameer Uddin | Music |
| Sonali Sehgal/Kaustubh Mahajan/Purab Bhatt | Account Manager |
| Aditya Jaishankar | Planner |
| Tassaduq Hussain | Cinematographer |
| Prime Focus Ltd | EditingCompany |
This commercial launches Skybags, a new brand of stylish bags. It interestingly uses a popular Bollywood style icon by the name of John Abraham, to drive home a simple point - what you are seen with, can change the way the world sees you. A bear named Johnny wants to become a movie star but is not quite happy with the way he his looks. He walks into a Skybags store and transforms into John, the Bollywood style icon.