HAND SHADOWGRAPHY

TitleHAND SHADOWGRAPHY
BrandMP TOURISM
Product / ServiceTOURISM
CategoryA05. Direction
EntrantFOOTCANDLES Mumbai, INDIA
Entrant Company:FOOTCANDLES Mumbai, INDIA
Advertising Agency:OGILVY & MATHER Mumbai, INDIA
Production Company:FOOTCANDLES Mumbai, INDIA

Credits

Name Position
Piyush Pandey Chief Creative Officer
Abhijit Avasthi Executive Creative Director
Mahesh Gharat Creative Director
Pradyumna Chauhan Copywriter
Ajay Menon Account Supervisor
Swadha Kulkarni/Anand Menon Producer
Vinil Mathew Director
Shweta Venkat Mathew Editor
Famous Studio Sound Studio
Darshan Nair Sound Design/Arrangement
Pixion Post Production
Amar Mangrulkar Music
Rohit Sharma Account Manager
Johnny Soko/The Flying Robots Design Pvt. Ltd. Special Effects/Computer Graphics
Sanu John Varughese Cinematographer

Brief Explanation

The state of Madhya Pradesh( M.P.) lies in the centre of India. The film uses the unique art form of Hand Shadowgraphy to showcase the various tourist destinations in the state. The challenge was to design a visual landscape that was both representational and metaphorical, using a restrictive two-dimensional black and white medium and the physical limitations of just a pair of hands. The film has a frugal and rustic feel to it. The music is folk in nature, rendered in the musical narrative style of folk theater in rural north and central India.