SHELL

TitleSHELL
BrandHYUNDAI
Product / ServiceELANTRA
CategoryA06. Best Use of Music
EntrantSONAR MUSIC Moore Park, AUSTRALIA
Entrant Company:SONAR MUSIC Moore Park, AUSTRALIA
Advertising Agency:INNOCEAN WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA
Production Company:PRODIGY Sydney, AUSTRALIA
2nd Production Company:ANIMAL LOGIC Sydney, AUSTRALIA

Credits

Name Position
Scott Lambert Creative Director
Robin Feiner Copywriter
Guy Collins Art Director
Tania Templeton Agency Producer
Amanda Wheeler Account Supervisor
Luke Copeland Producer
Brent Bonacorso Director
Alexandre Defranceschi Editor
Sonar Music Sound Studio
Animal Logic Post Production
Antony Partos Music
Animal Logic Special Effects/Computer Graphics
Guillotine EditingCompany

Brief Explanation

In this TVC the shell of a larger car is lifted / removed to reveal an identical but much smaller car (with the same luxurious features) underneath.