| Title | YOUNG |
| Brand | CURE CANCER AUSTRALIA FOUNDATION |
| Product / Service | CANCER RESEARCH CHARITY |
| Category | A04. Cinematography |
| Entrant | McCANN ERICKSON SYDNEY, AUSTRALIA |
| Entrant Company: | McCANN ERICKSON SYDNEY, AUSTRALIA |
| Advertising Agency: | McCANN ERICKSON SYDNEY, AUSTRALIA |
| Production Company: | THE OTTO EMPIRE Melbourne, AUSTRALIA |
| Name | Position |
|---|---|
| Michael Raso | Executive Creative Director |
| Neil Flory/ | Creative Director |
| Neil Flory/Michael Raso | Copywriter |
| Neil Flory/Michael Raso | Art Director |
| Colin Tuohy | Agency Producer |
| Leanne Warner | Advertiser's Supervisor |
| Jo De Fina | Producer |
| Simon Harsent | Director |
| David Whittaker | Editor |
| Nylon Studios | Sound Studio |
| Simon Lister | Sound Design/Arrangement |
| The Editors | Post Production |
| Emma Wilson | Account Manager |
| Callan Green | Cinematographer |
| Callan Green | Director Of Photography |
| The Editors | EditingCompany |
It’s hard to make sense of something as indiscriminate as cancer. That’s why we need young researchers full of fresh ideas and imaginative solutions if there’s ever going to be a cure. Cure Cancer Australia provides vital start up funding for innovative, young researchers. We needed to inspire people to support this altruistic cause – and demonstrate that the youth of today truly are vital in the ongoing quest for the cure. We developed a TV and print campaign that touched on the perceived vices of young people, demonstrating that when it comes to finding a cure for cancer these qualities are not only virtuous, but are exactly what the search for the cure needs. Powerful words delivered by iconic Australian actor Bruce Spence, and a hauntingly beautiful soundtrack by Decoder Ring, bring this film to life in a way that both resonates and inspires the audience to donate to a cause that is nothing short of heroic.