| Title | LANE 1 |
| Brand | DAIICHI SHOKAI CO. |
| Product / Service | PINBALL MACHINES |
| Category | A05. Direction |
| Entrant | ADK JAPAN Tokyo, JAPAN |
| Entrant Company: | ADK JAPAN Tokyo, JAPAN |
| Advertising Agency: | ADK JAPAN Tokyo, JAPAN |
| Production Company: | TYO MONSTER Tokyo, JAPAN |
| Name | Position |
|---|---|
| Ken Shimizu | Executive Creative Director |
| Takeshi Yamamoto | Creative Director |
| Masaharu Osawa | Copywriter |
| Yoichi Terasaka | Agency Producer |
| Tomotaka Akatsuka | Advertiser's Supervisor |
| Ken Shimizu | Editor |
| Masaharu Osawa/Sotaro Tanaka | Planner |
Dai-ichi is a Japanese company producing unique pinball game machines In order to raise its low awareness quickly, our TVC calls attention to the company name'Dai-ichi (one in English)' in an entertaining way.