| Title | POTENTIAL |
| Brand | AUSTRALIAN FEDERAL GOVERNMENT |
| Product / Service | CLEAN ENERGY |
| Category | A05. Direction |
| Entrant | THE FEDS Sydney, AUSTRALIA |
| Entrant Company: | THE FEDS Sydney, AUSTRALIA |
| Advertising Agency: | SMART Melbourne, AUSTRALIA |
| Production Company: | THE FEDS Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| John Mescall | Creative Director |
| Pip Hemming | Agency Producer |
| Rebecca Bennett | Producer |
| Ben Lawrence | Director |
| Phillip Horn | Editor |
| Cornel Wilcjek - Electric Dreams | Music |
| John Platt/Hugh Miller | Director Of Photography |
The ad is one of a campaign of 6 commercials developed for the Australian government to launch their Clean Energy Future initiative. The commercial was shot with real people, no scripts and at a variety of Clean Energy sites across Australia. Designed to tell genuine stories from each individuals perspective - the final commercials were shot on multiple 5D cameras with 2 units, to ensure maximum editing potential and multiple points of perspective to craft the storytelling.