Title | GROW UP, NOT OLD |
Brand | KIA AUSTRALIA |
Product / Service | KIA SPORTAGE |
Category | A06. Best Use of Music |
Entrant | INNOCEAN WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA |
Entrant Company: | INNOCEAN WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA |
Advertising Agency: | INNOCEAN WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA |
Production Company: | PRODIGY Sydney, AUSTRALIA |
Name | Position |
---|---|
Scott Lambert | Creative Director |
Robin Feiner | Copywriter |
Guy Collins | Art Director |
John Lamble | Agency Producer |
Simon Hornery | Account Supervisor |
Gerrit Walters | Advertiser's Supervisor |
Julianne Shelton | Producer |
Tim Bullock | Director |
Adam Wills | Editor |
Frame/Set And Match | Post Production |
Grandmaster Melle Mel And The Furious Five/The Message | Music |
Janine Allan | Account Manager |
Kathy O'connor | Planner |
Keith Wagstaff | Director Of Photography |
Other than banks, automotive is probably Australia's least creative advertising category. A car ad that is not created using CGI immediately stands out. One that doesn't feature a car sweeping through hills even more so. And a TV commercial that is genuinely funny is highly unusual. Tim Bullock (who also wrote The Comedy Channel's advertising adland comedy :30 Seconds) directed with a deft touch. The ad features cameos from Melle Mel and Scorpio from Grandmaster Flash and the Furious Five as a mild middle aged man pops out for the nappies and relives