| Title | THE FEEL |
| Brand | CARLTON UNITED BREWERIES |
| Product / Service | CASCADE PALE ALE |
| Category | A05. Direction |
| Entrant | REVOLVER Sydney, AUSTRALIA |
| Entrant Company: | REVOLVER Sydney, AUSTRALIA |
| Advertising Agency: | DROGA5 SYDNEY, AUSTRALIA |
| Production Company: | REVOLVER Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Duncan Marshall | Executive Creative Director |
| Cam Blackley | Creative Director |
| Cam Blackley | Copywriter |
| Kristy Galmes | Art Director |
| Paul Johnston | Agency Producer |
| Business Director: Jamie Clift | Account Supervisor |
| Account Director: Esther Knox | Advertiser's Supervisor |
| Pip Smart/Executive Producer: Michael Ritchie | Producer |
| Steve Rogers | Director |
| Alexandre De Franceschi | Editor |
| Nylon Studios | Sound Studio |
| Fin Design And Effects | Post Production |
| Angus Ingham | Account Manager |
| Geoffrey Simpson | Director Of Photography |
| Guillotine | EditingCompany |
This commercial follows a brewer cycling to work, encountering local farmers, barley fields and even a Tasmanian Tiger along the way. All the while though, he's not looking where is he going, talking to the camera - deftly negotiating his path to the brewery by feel.