Title | LAST LEAF |
Brand | SAMSUNG ELECTRONICS |
Product / Service | CAMERA NX SERIES |
Category | A01. Animation |
Entrant | CHEIL WORLDWIDE Seoul, KOREA |
Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
Advertising Agency: | CHEIL WORLDWIDE Seoul, KOREA |
Production Company: | CHEIL WORLDWIDE Seoul, KOREA |
Name | Position |
---|---|
Joungrack Lee | Chief Creative Officer |
Thomas Hongtack Kim | Executive Creative Director |
Thomas Hongtack Kim | Creative Director |
Keyjo Lee/Seongyeon Son | Art Director |
Nadeem Mazen/Ali Mohammad | Production Designer |
This music video is the first "toast-based" stop-motion animation. The visual is a description of extensive animating sessions since 2430 pieces of toast at a rate of 15 pieces of toast per second to make this music video with nx100. Each pieces of toast has the image of autumn setting and illustration looking out of a children's book. It features warm hearted story of OK Go's latest single, "Last Leaf."