HOSTAGE

TitleHOSTAGE
BrandLG
Product / ServiceTELECOMMUNICATION/MOBILE
CategoryA06. Best Use of Music
EntrantSONG ZU Sydney, AUSTRALIA
Entrant Company:SONG ZU Sydney, AUSTRALIA
Advertising Agency:BBH CHINA Shanghai, CHINA
Production Company:GRAVITY FILMS Singapore, SINGAPORE

Credits

Name Position
Arto H Chief Creative Officer
Johnny Tan Executive Creative Director
Craig Howie Creative Director
Craig Howie Copywriter
Johnny Tan Art Director
Krystie Koh/Bettina Feng Agency Producer
Joanne Liu Account Supervisor
Joanne Liu Advertiser's Supervisor
Merrilyn Lim/Carr Donald Producer
Rob Pritts Director
Joe Guest Editor
Song Zu Sound Studio
Song Zu Sound Design/Arrangement
Blackmagic Design Singapore Post Production
Blackmagic Design Singapore Animation
Lindsay Jehan/Haydn Walker Music
Ryan Law Account Manager
Ed Tsue Planner
Damian Yang Production Manager

Brief Explanation

Here we mock the genre and get all Paul Greengrass: handheld camera to give a sense of urgency, a crazed kidnapper guy, helicopters thumpin” and rapt crowd murmuring. It’s a quick read for the audience. But then our hero walks up and he breaks the negotiator stereotype. As in all the spots, he should be just a regular guy who knows what to do in the situation. Suddenly all the noise from the crowd ceases, is sucked out really – he is obviously the last resort / hope. Everyone’s attention shifts to focus on him. “Doug,” knows the hostage taker’s name. He speaks very calmly, “Nobody can experience your pain, but remember If one flower opens, spring is everywhere.” The bad guy – who must really look out of his mind and menacing (we never see a weapon; keeping his arm behind the captive’s back implies one) – listens to the words. They get through and we might even see a little misty eyed thing happen. Hostage is released. Crowd is relived and the Lieutenant impressed. Patting our guy on the back or shaking his hand. “Damn fine job, FBI?” Deep in the background police cars and a gathering crowd.