| Title | FAIR STORY |
| Brand | FAIRTRADE |
| Product / Service | FAIRTRADE |
| Category | A01. Animation |
| Entrant | THE SWEET SHOP Auckland, NEW ZEALAND |
| Entrant Company: | THE SWEET SHOP Auckland, NEW ZEALAND |
| Advertising Agency: | GENERATION ALLIANCE Sydney, AUSTRALIA |
| Production Company: | THE SWEET SHOP Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Nick Morgan | Executive Creative Director |
| Jacqueline Morony | Creative Director |
| David Faulks (Managing Director) | Copywriter |
| Kate Aitken | Agency Producer |
| Sharlene George (Global Executive Producer)/Andrew Levene | Producer |
| Jeff Wood | Director |
| John Mayes | Editor |
| Human Worldwide/Uk | Sound Studio |
| Mpc/London | Post Production |
| Tom Wales | Production Designer |
| Marshall Street Editors/London | EditingCompany |
| Paul Prince (Chief Executive Officer) | Other Credits |
What’s different about this latest 90 sec film is that it’s not just an ad. We have stepped outside traditional linear advertising to create a story concept for Fairtrade that straddles film, TV and online interactivity.