THE FEEL

TitleTHE FEEL
BrandCARLTON UNITED BREWERIES
Product / ServiceCASCADE PALE ALE
CategoryA05. Direction
EntrantREVOLVER Sydney, AUSTRALIA
Entrant Company:REVOLVER Sydney, AUSTRALIA
Advertising Agency:DROGA5 SYDNEY, AUSTRALIA
Production Company:REVOLVER Sydney, AUSTRALIA

Credits

Name Position
Duncan Marshall Executive Creative Director
Cam Blackley Creative Director
Cam Blackley Copywriter
Kristy Galmes Art Director
Paul Johnston Agency Producer
Business Director: Jamie Clift Account Supervisor
Account Director: Esther Knox Advertiser's Supervisor
Pip Smart/Executive Producer: Michael Ritchie Producer
Steve Rogers Director
Alexandre De Franceschi Editor
Nylon Studios Sound Studio
Fin Design And Effects Post Production
Angus Ingham Account Manager
Geoffrey Simpson Director Of Photography
Guillotine EditingCompany

Brief Explanation

This commercial follows a brewer cycling to work, encountering local farmers, barley fields and even a Tasmanian Tiger along the way. All the while though, he's not looking where is he going, talking to the camera - deftly negotiating his path to the brewery by feel.