| Title | THE CASCADE OF BOOKS |
| Brand | VIDEOCON MOBILE PHONES |
| Product / Service | ZEUS EBOOK READER PHONE |
| Category | C02. Special Build |
| Entrant | McCANN WORLDGROUP Mumbai, INDIA |
| Entrant Company: | McCANN WORLDGROUP Mumbai, INDIA |
| Advertising Agency: | McCANN WORLDGROUP Mumbai, INDIA |
| Name | Position |
|---|---|
| Prasoon Joshi | Chief Creative Officer |
| Rahul Mathew/Akshay Kapnadak/Talha Bin Mohsin/Mahesh Parab | Creative Director |
| Talha Bin Mohsin/Vilsen Gonsalves/Juneston Mathana | Copywriter |
| Mahesh Parab/Prashant Kandalkar/Nitin Sawant | Art Director |
| Shariq Ali | Account Manager |
| Creative Coordinator: Meraj Khan | Other Credits |
We wanted consumers to experience firsthand, the feature of downloading free ebook titles on the Videocon Zeus phone. So we set up a unique installation in the atrium of a popular mall. Over 1400 books were suspended in such a way that they all seemed to converge into the screen of a single Videocon Zeus phone. Thus letting spellbound visitors experience the 'download and read' feature of the phone.