| Title | DRAGON TATTOO |
| Brand | WHITCOULLS |
| Product / Service | BOOKS & STATIONERY RETAILER |
| Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
| Entrant | DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company: | DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising Agency: | DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| James Mok | Executive Creative Director |
| Chris Schofield/Billy Mcqueen | Creative Director |
| Chris Schofield | Copywriter |
| Billy Mcqueen | Art Director |
| Glenn Chapman | Illustrator |
| Glenn Chapman | Typographer |
| Jason Jones | Art Buyer |
| Kamran Kazalbash | Account Supervisor |
| Catherine Collins | Advertiser's Supervisor |
| Eric Thompson | Producer |
| Hannah Downes | Account Manager |
| Media Planner/Buyer: Blair Alexander/Daniel Currin | Other Credits |