| Title | IKEA CAREER POSITIONING SYSTEM |
| Brand | IKEA |
| Product / Service | RECRUITMENT CAMPAIGN |
| Category | C01. Transit Advertising |
| Entrant | THE MONKEYS Sydney, AUSTRALIA |
| Entrant Company: | THE MONKEYS Sydney, AUSTRALIA |
| Advertising Agency: | THE MONKEYS Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Justin Drape/Scott Nowell | Executive Creative Director |
| Justin Drape | Creative Director |
| Jasun Vare | Copywriter |
| Scott Dettrick | Art Director |
| Carolyn Contois | Account Supervisor |
| Ted Bergeron | Account Manager |
| Fiona Lake | Planner |
A GPS-enabled mobile billboard drove around neighbouring suburbs and relayed Google Maps data to a display screen, constantly updating time and walking distance to a new IKEA store for potential job candidates to see.