| Title | AXE - GET THE ANGEL |
| Brand | UNILEVER THAI TRADING |
| Product / Service | AXE PROVOKE |
| Category | A05. Integrated Mobile Campaigns |
| Entrant | MINDSHARE THAILAND Bangkok, THAILAND |
| Entrant Company: | MINDSHARE THAILAND Bangkok, THAILAND |
| Advertising Agency: | MINDSHARE THAILAND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Eakchai Parichatikanon | Mindshare Thailand | Associate Director, Digital |
| Jirat Arinrith | mInteraciton | Creative Director |
| Amy Donovan | Mindshare Thailand | Director, Client Leadership |
| Chalalai Nakwilai | Mindshare Thailand | Manager, Exchange Planning |
| Savapat Rochanapruk | Mindshare Thailand | Manager, Exchange Planning |
| Teerachai Luangareeporn | mInteraciton | Creative Group Head |
| Narumol Wangampa | mInteraction | Senior Mobile Developer |
| Chaiyaphong Lapliengtrakul | mInteraction | Technology Manager |
| Uthen Sukrammi | mInteraction | Interactive Art Director |
| Narin Yenthanakorn | Mindshare Thailand | Digital Manager |
| Bhurit Bhromthong | mInteraction | Project Manager |
| Narongrit Kanhanoi | mInteraction | Interactive Developer |
| Kitipong Klaewkla | mInteraction | Interactive Developer |
| Watchara Nilsonti | mInteraction | Interactive Developer |
| Plaipaloch Youanek | mInteraction | Interactive Art Director |
| Romcharee Laohasatchaporn | Mindshare Thailand | Senior Digital Executive |
| Nitsajit Dejnaronk | Mindshare Thailand | Digital Executive |
| Pornpat Silapakarntanakit | Mindshare Thailand | Digital Executive |
| Chanya Sutthienkul | Mindshare Thailand | Digital Executive |
| Nirut Teerakarunkarn/ | mInteraction | Copy Writer |
Introducing men target to Axe Provoke event, “Axe Angel Expo”, where the most beautiful angles will be, is created. However, Axe Angels will not show up at the Expo unless men release them out. A task to release the angels is happened via iPhone application (Facebook instantiated). Spraying AXE Provoke in the app promotes the new angel they find and release from different location in Bangkok on his Facebook page and call for new joiner/helper. Collecting more angels by using app will unlock the exclusive feature (ex. exclusive angle's wakeup call/ angles behind the scene) and bring closer chance to meet the real angles at different location in Bangkok and the beautiful angels will fall at “Axe Angel Expo”.