| Title | HIDDEN LIVE |
| Brand | ZOO RECORDS |
| Product / Service | ALTERNATIVE MUSIC STORE |
| Category | A05. Integrated Mobile Campaigns |
| Entrant | LEO BURNETT Hong Kong, HONG KONG |
| Entrant Company: | LEO BURNETT Hong Kong, HONG KONG |
| Advertising Agency: | LEO BURNETT Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Connie Lo | Leo Burnett Hong Kong | Executive Creative Director |
| Brian Ma | Leo Burnett Hong Kong | Group Creative Director / Art Director |
| Alfred Wong | Leo Burnett Hong Kong | Creative Director / Copywriter |
| Wen Louie | Leo Burnett Hong Kong | Creative Director / Copywriter |
| Joey Chung | Leo Burnett Hong Kong | Copywriter |
| Kenny Ip | Leo Burnett Hong Kong | Art Director |
| Nicky Sun | Leo Burnett Hong Kong | Art Director |
| Kennie Chung | Leo Burnett Hong Kong | Account Manager |
| King Ho | dothub | Project Manager |
In Hong Kong, it’s practically impossible for indie bands to find space to perform live. As Hong Kong’s alternative music champion, Zoo Records created a new venue for them - your mobile phone. Introducing the world’s first live mobile music festival - Hidden Live 2011. Jointly announced by Zoo Records and participating bands, free tickets were available online and at major record stores. Scan the ticket with a mobile phone to turn it into the venue for this live music festival. 8 bands performed over 4 nights. The audience could chat live, buy albums directly from their phone, and share clips online.