U-LATE HOTLINE
Silver Spike
| Title | U-LATE HOTLINE |
| Brand | UA CINEMAS |
| Product / Service | U-LATE HOTLINE |
| Category | A05. Integrated Mobile Campaigns |
| Entrant | LEO BURNETT Hong Kong, HONG KONG |
| Entrant Company: | LEO BURNETT Hong Kong, HONG KONG |
| Advertising Agency: | LEO BURNETT Hong Kong, HONG KONG |
Credits
| Name | Company | Position |
|---|---|---|
| Victor Manggunio | Leo Burnett Hong Kong | Executive Creative Director |
| Stephen Chung | Leo Burnett Hong Kong | Copywriter |
| Chung Leung | Leo Burnett Hong Kong | Art Director |
| Lee Man Kit | Leo Burnett Hong Kong | Art Director |
| Aiden Ho | Leo Burnett Hong Kong | Art Director |
| Alan Ng | Leo Burnett Hong Kong | Account Supervisor |
| Nora Choi | Leo Burnett Hong Kong | Account Manager |
| Eugene Poon | Leo Burnett Hong Kong | Agency Producer |
Brief Explanation
We helped UA Cinemas (Hong Kong) launch 'The Total Movie Experience' as its new brand proposition, a commitment to enhance every aspect of the movie going experience including before and after the movie itself. We kicked off this platform tackling the age-old problem of being late for the movies. No theatre in Hong Kong has ever sought to assist those who were running late for their movie. So we created U-Late Hotline. If you ever find yourself running late for your movie, simply call the hotline, select the movie you're late for, and our narrator will tell you what happens in the movie's first 15 minutes.