| Title | TAXI METER APP |
| Brand | NOKIA PHILIPPINES |
| Product / Service | NOKIA |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Entrant Company: | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Advertising Agency: | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| 2nd Advertising Agency: | WUNDERMAN Manila, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Marcus Rebeschini | Y&R Singapore | Chief Creative Officer (Asia) |
| Badong Abesamis | Y&R Philippines | Executive Creative Director |
| Mel Orlina | Y&R Philippines | Creative Director/Writer |
| Jon Salutal | Y&R Philippines | Senior Art Director |
| Anabelle Dizon | Y&R Philippines | Art Director |
| Mary Buenaventura | Y&R Philippines/Wunderman Phils. | Chief Operating Officer |
| Nery Neves | Y&R Philippines/Wunderman Phils. | Business Unit Director |
| Jobelle Nepomuceno | Y&R Philippines/Wunderman Phils. | Account Manager |
Nokia's reputation was suffering because its apps store was not well stocked with useful applications as the iPhone's. Thus, Nokia decided to launch new utilities,like the Nokia Taxi Meter App. The app prevents taxi meter fraud. This smartphone application enables the user to check if the meter of the taxi they're on is running too fast, overcharging them. It makes use of GPS technology. The app has been received warmly by government which is about to give it its official endorsement. This development has gained considerable mileage and favorable coverage for Nokia.