| Title | SLK MAGIC SKY CONTROL |
| Brand | MERCEDES-BENZ HONG KONG |
| Product / Service | MERCEDES-BENZ SLK-CLASS |
| Category | A01. Mobile Websites |
| Entrant | OGILVYONE WORLDWIDE HONG KONG, HONG KONG |
| Entrant Company: | OGILVYONE WORLDWIDE HONG KONG, HONG KONG |
| Advertising Agency: | OGILVYONE WORLDWIDE HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Shayne Pooley | OgilvyOne Worldwide Hong Kong | Executive Creative Director |
| Matthew Nisbet | OgilvyOne Worldwide Hong Kong | Creative Director |
| Cherry Leong | OgilvyOne Worldwide Hong Kong | Senior Art Director |
| Matt Dray | OgilvyOne Worldwide Hong Kong | Creative Technologist |
The 2010 Mercedes-Benz SLK-Class features a new trick up its sleeve 'Magic Sky Control' a glass roof that transitions from clear to dark with the touch of a button. Our challenge was to communicate this unique piece of technology to an affluent audience of prospective buyers. We created an iPad ad to run an targeted publications that simulates the 'Magic Sky Control' experience. Leveraging the iPad's built-in gyroscope, we prompted users to hold their device overhead in the same position as teh SLK's sunroof this triggered a video demonstrating the new product feature.