Product / ServiceBLURTL
CategoryA02. Mobile Applications and other Downloadable Tools
EntrantDDB Sydney, AUSTRALIA
Entrant Company:DDB Sydney, AUSTRALIA
Advertising Agency:DDB Sydney, AUSTRALIA


Name Company Position
Dylan Harrison DDB Executive Creative Director
Rupert Hancock DDB Creative Director
Brent Annells DDB Managing Partner
Duncan Shields DDB Art Director
Guy Lemberg DDB Copywriter
Karen Ferry DDB Copywriter
Mel Harold DDB Senior Business Director
Anna Kismet DDB Digital Executive Producer
Jessica Tham DDB Digital Producer
Bonnie Forsyth DDB
Dan Prakraz DDB Planner

Brief Explanation

Helping Telstra - Australia's largest telecommuncations company reach out to the youth demographic. We wanted to introduce an innovative concept compelling enough to give the campaign an extra dimension, particularly on socail media. Using standard mobile calls to broadcast on Facebook seemed like the perfect opportunity to showcase the limits of the offer. For the first time, our app would allow users to post audio status updates and voice messages to their friends on the planet's most popular social network, via their mobile phone! Blurtl became the perfect medium to widen the scope of social interaction, positioning the offer at the heart of social connections.