| Title | HUNT ME BITE ME! |
| Brand | DIAGEO MOET HENNESSEY THAILAND |
| Product / Service | SMIRNOFF ICE GREEN APPLE |
| Category | A05. Integrated Mobile Campaigns |
| Entrant | THE NEW MEDIA EDGE Bangkok, THAILAND |
| Entrant Company: | THE NEW MEDIA EDGE Bangkok, THAILAND |
| Advertising Agency: | THE NEW MEDIA EDGE Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Nathida Ratthanawut | The New Media Edge Co., Ltd. | Executive Digital Strategist |
| Ekarath Tesaburana | The New Media Edge Co., Ltd. | Digital Strategist |
| Chardchai Virakharat | The New Media Edge Co., Ltd. | Digital Strategist |
| Manrat Plaklumyong | The New Media Edge Co., Ltd. | Account Director |
| Ruengsiri Sathirakul | The New Media Edge Co., Ltd. | Senior Account Manager |
| Atthasit Panvisavas | The New Media Edge Co., Ltd. | Campaign Manager |
| Samaporn Piriyatamrong | The New Media Edge Co., Ltd. | Media Strategist |
| Somporn Sritus | The New Media Edge Co., Ltd. | Senior Art Director |
| Varot Thamadilok | The New Media Edge Co., Ltd. | Art Director |
| Duangtawan Nilayon | The New Media Edge Co., Ltd. | Copywriter |
| supong Prasertroongrueng | The New Media Edge Co., Ltd. | Digital Innovation Manager |
| Mallika Kingkaew | The New Media Edge Co., Ltd. | Production Manager |
| Pongsak Singkasaylit | The New Media Edge Co., Ltd. | Interactive Designer |
| Worapot Thongdee | The New Media Edge Co., Ltd. | Interactive Designer |
| Amnart Parnkatkarm | The New Media Edge Co., Ltd. | Interactive Designer |
| Sujittra Jira-aram | The New Media Edge Co., Ltd. | Interactive Designer |
| Chanatinee Boonpeng | The New Media Edge Co., Ltd. | Interactive Designer |
| Weera Saebe | The New Media Edge Co., Ltd. | Interactive Developer |
| Korakot Rakhuang | The New Media Edge Co., Ltd. | Developer |
“Smirnoff Ice Green Apple Bite – Hunt Me Bite Me!” We encourage consumers to go out and hunt for “Green Apples” via scanning QR code to experience the new lifestyles and locations. The QR codes are hunted and collected with many rewards being awarded (based on insights showed target audiences are interested in collecting information, entering contest, and play with smart phones.) The actual “green apple” fruit is used to symbolize the brand and product to create a differentiation among competitors and to avoid the Thai Regulations on alcohol advertising prohibited displaying product image and promotion by alcohol company.