| Title | GOLF ANYWHERE |
| Brand | THE HONGKONG & SHANGHAI BANKING |
| Product / Service | BANKING |
| Category | A04. Mobile Games |
| Entrant | JWT/XM SINGAPORE, SINGAPORE |
| Entrant Company: | JWT/XM SINGAPORE, SINGAPORE |
| Advertising Agency: | JWT/XM SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Jun Fukawa | JWT Singapore | Chief Creative Officer |
| Tay Guan Hin | JWT Singapore | Regional Executive Creative Director |
| Karen Muck | JWT Singapore | Creative Group Head |
| Ed Cheong | JWT Singapore | Creative Group Head |
| Pradeep D'Souza | JWT Singapore | Copywriter |
| Priya Suri | JWT Singapore | Senior Copywriter |
| Parixit Bhattacharya | JWT Singapore | Creative Director |
| Celeste En | JWT Singapore | Art Director |
| Alan Leong | JWT Singapore | Associate Creative Director |
| Vickie Gurbani | JWT Singapore | Project Manager |
| Lydia Daly | JWT Singapore | Senior Planner |
| Evelyn Tan | JWT Singapore | Associate Account Director |
| Herman Lundquist | JWT Singapore | Business Director |
| Nicole Pang | XM Singapore | Creative Director |
| Cheng Shuyau | XM Singapore | Senior Art Director |
| Nicole Sim | XM Singapore | Designer |
| El Lynn Yeoh | Hill & Knowlton | Director |
| Sumiati Hashim | Mindshare Singapore | Director |
| Karen New | Omnitoons | Chief Creative Officer |
| Nur | e-Cop (S) Pte Ltd | Security Consultant |
How do you promote a golf championship in a country where less than 0.5% of the population plays the sport? Well, by looking at numbers that are more flattering. For instance, Singapore has the highest Smartphone penetration in the world. An Iphone app seemed like the answer. Now that we had their attention, we thought what if we designed another unique experience using the same app? So we launched The HSBC Live Challenge, a live, participative golf tournament in the middle of Orchard Road. After all, that's where most of Singapore hangs out in weekends.