| Title | FILL THE SKY |
| Brand | OGILVY |
| Product / Service | OGILVY |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company: | OGILVY BEIJING, CHINA |
| Advertising Agency: | OGILVY BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| Doug Schiff | Ogilvy Beijing | Executive Creative Director |
| Sascha Engel | Ogilvy Beijing | Creative Director |
| Doug Schiff | Ogilvy Beijing | Copywriter |
| Wang Fei | Ogilvy Beijing | Art Director |
| Kevin Yeh | Axis 3D | Programmer |
| Sascha Engel | Ogilvy Beijing | Director of Technology |
| Rita Yang | Ogilvy Beijing | Agency Producer |
Chinese New Year, or CNY, is the biggest, most festive holiday of the year for Chinese. Two of the most popular customs in China are setting off colorful fireworks and sending text messages to colleagues, friends and family. To give revelers a way to make their greetings more interesting this year, Ogilvy created the 'Fill the Sky' CNY Fireworks iPhone app. The 'Fill the Sky' app was a way for Ogilvy China to wish all users an innovative New Year.