Title | CAPS UP FOR GRABS |
Brand | COCA-COLA CHINA |
Product / Service | COCA-COLA |
Category | A05. Integrated Mobile Campaigns |
Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
Advertising Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Spencer Wong | McCann Worldgroup Hong Kong | Chief Creative Officer |
Nick Lim | McCann Worldgroup Hong Kong | Executive Creative Director |
Mark Kong | McCann Worldgroup Hong Kong | Creative Director |
Daniel Cheung | McCann Worldgroup Hong Kong | Senior Art Director |
Menu Tsai | McCann Worldgroup Hong Kong | Senior Art Director |
Rika Kojima | McCann Worldgroup Hong Kong | Art Director |
Tonkie Chan | McCann Worldgroup Hong Kong | Art Director |
Kitty Tang | McCann Worldgroup Hong Kong | Interactive Art Director |
Henry Wong | Kitchen Ltd. | I.T. Director & Developer |
Mark Kong | McCann Worldgroup Hong Kong | Copywriter |
Generations of consumer have pried opened Coke bottle caps, anxious to discover if a prize was printed inside. This wasn’t just an exercise in shifting more product, this was a chance for everyone to open happiness. But now the surprise slowly faded, is it possible for us to re-invent this classic experience for the digital age?