| Title | BLURTL |
| Brand | TELSTRA |
| Product / Service | BLURTL |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | DDB Sydney, AUSTRALIA |
| Entrant Company: | DDB Sydney, AUSTRALIA |
| Advertising Agency: | DDB Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Dylan Harrison | DDB | Executive Creative Director |
| Rupert Hancock | DDB | Creative Director |
| Brent Annells | DDB | Managing Partner |
| Duncan Shields | DDB | Art Director |
| Guy Lemberg | DDB | Copywriter |
| Karen Ferry | DDB | Copywriter |
| Mel Harold | DDB | Senior Business Director |
| Anna Kismet | DDB | Digital Executive Producer |
| Jessica Tham | DDB | Digital Producer |
| Bonnie Forsyth | DDB | |
| Dan Prakraz | DDB | Planner |
Helping Telstra - Australia's largest telecommuncations company reach out to the youth demographic. We wanted to introduce an innovative concept compelling enough to give the campaign an extra dimension, particularly on socail media. Using standard mobile calls to broadcast on Facebook seemed like the perfect opportunity to showcase the limits of the offer. For the first time, our app would allow users to post audio status updates and voice messages to their friends on the planet's most popular social network, via their mobile phone! Blurtl became the perfect medium to widen the scope of social interaction, positioning the offer at the heart of social connections.