DIGITAL TRYOUT
Bronze Spike
| Title | DIGITAL TRYOUT |
| Brand | ADIDAS JAPAN |
| Product / Service | ADIDAS BASEBALL |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
| Entrant Company: | TBWA\HAKUHODO Tokyo, JAPAN |
| Advertising Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Kazoo Sato | TBWA HAKUHODO | Exective Creative Director |
| Hideyuki Tanaka | TBWA HAKUHODO | Associate Creative Director |
| Haruhito Nisawadaira | TBWA HAKUHODO | Art Director |
| Masaharu Kumagai | TBWA HAKUHODO | Copy Writer |
| Keisuke Shimizu | TBWA HAKUHODO | Designer |
| Wei-Chun Chu | TBWA HAKUHODO | Account Director |
| Shintaro Takeuchi | TBWA HAKUHODO | Digital Planner |
| Kentaro Kinoshita | TYO | Producer |
| Yasuhiko Shimizu | Director | |
| Tetsuya Arimi | JENA | Digital Producer |
| Shinnnosuke Kumazawa | MAKIBISHI | Digital Designer |
| Eiji Sugasawa | BRAVESOFT | Programmer |
| Eiji Sugasawa | BRAVESOFT | Programmer |
| Hiroshi Kawagoe | STEP | Sound Creator |
Brief Explanation
Baseball fans in Japan are aging fast. Especially for Yomiuri GIANTS, who has license agreement with adidas, the percentage of their young fans has dropped drastically. There was an urgent need to turn as many young Japanese people into GIANTS fans. “GIANTS DIGITAL TRYOUT” is an iPhone APP to test baseball’s four basic skills: Pitch, Bat, Run and Catch. This cool and fun digital idea created new bond between GIANTS and the young audiences, turning them into GIANTS fans. Top 9 record-holders were invited to GIANTS training-camp and enjoyed surreal experience of being part of the team with professional players.